by SPARK


People often ask “What is Let’s Move! really doing?”  Well, as the First Lady has often said:  “We won’t solve our problems just by passing laws in Washington.  We know that stopping childhood obesity isn’t the job of just the government, or doctors, or community organizations.  We all have a role to play.”

Let’s Move! is an initiative [ih-nish-ee-uh-tiv] (Noun: an introductory act or step; leading action).  Initiatives can raise awareness and with awareness comes a call to action.  The First Lady and the Let’s Move! Initiative have been instrumental in several big steps so far, including:

  • Helping to organize communities to be the driving force behind Let’s Move! Where many Faith groups from across the country have committed to walking 3 million miles and hosting 10,000 community gardens or farmers markets.
  • Promoting health and wellness to reduce chronic conditions
  • Creating a new Prevention and Public Health Fund to build healthier communities, including preventing childhood obesity
  • Mandated that new health insurance plans to cover screening for childhood obesity and counseling from doctors without a co-pay or any other payment
  • Issued a call to action for healthier options in schools and other sites where children attend
  • Teamed up with athletic organizations including the National Basketball Association, the US Tennis Association and the National Football League, where some of our nation’s favorite athletes are working to inspire kids to play sports and get active
  • Helped to launch the new President’s Council on Fitness, Sports and Nutrition. .
  • Just last month, Walmart, one of the nation’s largest retail stores, announced a new Nutrition Charter designed to bring healthier and more affordable foods to the 140 million customers that shop at their stores each week.

Let’s Move! has built momentum over the last year and we in communities need to be ready to build on these outstanding efforts in the year ahead.

-Kymm Ballard, SPARK Partnership Development Specialist

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  • krob88

    Very nice initiative taken. Well said stopping childhood obesity is not only job of government but also of parents and whole society. today's eating habits have totally changed. Children are attracting more towards fast foods, which are only tastier having no nutritional value. Such foods are contributing to child obese. We can't stop children but we can control them by educating them by encouraging them for a healthier diet.
    http://www.fightobesity.net/ef

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